The 3 key components of a good value proposition, designed to demonstrate the value of new treatments.
1. Clinical and economic evidence
These should communicate the value of a new treatment and justify its clinical and societal benefit at a given price point. The value story should be grounded in clinical and economic evidence.
2. Compelling narrative
The story of the value proposition should be crafted to convince the audience why the drug is required within the treatment landscape, and which unmet needs it can address. It should also be tailored to the type of audience it will be presented to – a payer or healthcare professional.
3. Visual effects
These have to be visually appealing to the reader given the digital world we live in. Ideally it should include graphs and tables as they are easier to interpret rather than massive blocks of plain text.