We’ll launch your pharmaceuticals to new heights

Specialist and experienced pricing and market access consultancy

Articles

From Global Price Ambition to Local Access Reality…

Pricing research is often treated as a launch-stage exercise focused on testing a target price. But …
Read more
Insider Insights

Is VPAG dead? What comes next for UK medicines pri…

When the Voluntary Scheme for Branded Medicines Pricing, Access and Growth (VPAG) replaced VPAS in 2…
Read more
Webinar

Beyond the first JCA: emerging patterns, national …

The first EU Joint Clinical Assessments (JCAs) are now providing real-world evidence of how the new …
Read more
161 Pharma & biotech companies worked with
11 We work with 11 of the top 20 pharma companies
95% Positive feedback from our training courses
57 We’ve supported pricing and access strategies in 57 countries worldwide

Our Services

From launching your product to access training

Launch Implementation

We will develop and implement a successful launch strategy for your product.

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Price Optimization

We build payer focussed pricing and market access strategies to enable commercial success.

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Market Access Training

We provide engaging training solutions that ensures your organisation stays ahead of the ever-changing market access landscape.

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Our mission

To enable patient access to your products

Unifying our internal strengths and external partnerships helps solve your pricing and market access challenges to drive patient access of your pharmaceutical products.

Our strategy

We have the expertise to get your products into doctors hands

Clearly and concisely communicate key scientific, economic and commercial messages to enable company employees to effectively communicate the product’s value.

How we work

Bespoke approach

Individual solutions to suit you

Flexible

We adapt our working style to reflect your needs

Real-world pharma experience

We have a wealth of practical knowledge & experience within the pharma industry & HTA bodies

Responsive

We react quickly and effectively to provide the best support possible

Updates & News

Latest research and publications

Articles
21.09.2026
From Global Price Ambition to Local Access Reality…

Pricing research is often treated as a launch-stage exercise focused on testing a target price. But …

Read more
Insider Insights
21.09.2026
Is VPAG dead? What comes next for UK medicines pri…

When the Voluntary Scheme for Branded Medicines Pricing, Access and Growth (VPAG) replaced VPAS in 2…

Read more
Webinar
11.09.2026
Beyond the first JCA: emerging patterns, national …

The first EU Joint Clinical Assessments (JCAs) are now providing real-world evidence of how the new …

Read more
Articles
09.09.2026
Choosing payer pricing research? Start with the qu…

Different budget pressures create different payer pricing challenges  Healthcare budget pressur…

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Analysis
19.08.2026
Europe’s First JCAs: Early Signals for Pricing &…

The publication of the first three EU Joint Clinical Assessments (JCAs) provides the first opportuni…

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Articles
10.08.2026
The Hidden Risk in Pharma Pricing: When Poor Gover…

Pricing strategies rarely fail because of one decision. More often, price potential is gradually ero…

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Webinar
05.08.2026
Decoding Germany’s SHI reform practical impl…

Germany’s SHI reform bill removes some of the most significant AMNOG restrictions introduced in 20…

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Poster
27.07.2026
Beyond EU JCA: The value of early ​global PICOS …

Introduction An EU-focused PICOS (population, intervention, comparator, outcomes or study-type) fram…

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White Paper
26.07.2026
Conflict-of-interest management rules and implicat…

Executive Summary Rare disease assessments rely on specialist clinical and patient expertise to inte…

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