payer value proposition
Case Studies

Gaining payer insights to transform the value message of a novel treatment across Europe


The Situation

Understanding payer value and evidence requirements to secure pricing and reimbursement for a novel uterine fibroids treatment across Europe by developing a payer value proposition.

The Challenge

In order to increase the uptake at national, regional, and local levels, our client wanted to understand the clinical and economic evidence requirements that drive payer decision making for a novel treatment that had previously obtained market authorisation across Europe.

The Solution

Value to the Client

Partnering with Remap Consulting enabled our client to:

  • Understand the current treatment landscape
  • Obtain focused payer insights for the product
  • Identify EU payer evidence requirements to secure optimal pricing and reimbursement
  • Effectively communicate the payer value of the product

Excellent work, the project ran very smoothly and we appreciated your efficient approach to managing the project and delivery of final proposition.

CEO, Large Pharma

View our Payer Value Communication Strategy services.

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